Hannah Magowan

Diageo Father's Day

Whilst at LOVE. Creative I was involved at all stages of the digital campaign where sons and daughters could attach a personalised video to the bottle of whisky they give to their father.

  • UX and user journey
  • Storyboarding and animating promo/instruction video
  • Packaging design
  • Design of responsive web pages, where personalised videos are created

Photoshop · Illustrator · Premiere · After Effects & Mocha

Packaging

By incorporating a unique code on reversable neck tags and bottle sleeves, sons and daughters could create their own personal video with image uploads and messages to make that extra special moment when giving their father whisky on father's day.

Desktop

Mobile