Power of the Poster

Thumbnail or poster art plays a crucial role in captivating users and enticing them to choose specific video content. As a designer, I understand the significance of crafting a visually striking poster that grabs the attention of the iPlayer audience and compliment the platform. It’s a fine balance between implementing a consistent brand, so the user can identify and connect with the content they desire - whilst also bringing out the subtleties and uniqueness of individual films.

On the News on iPlayer team I also looked at A/B user testing of posters so we can better understand what would excite the user and encourage them to click and watch.

Clicking on each thumbnail below will take you over to iPlayer to watch.